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About the brand


RoohbyRidhimaa is an Indian fashion brand dedicated to providing trendy and stylish clothing for both men and women at affordable price points. With a focus on accessible fashion, the brand aims to empower customers to express themselves through their clothing choices without breaking the bank. Festive Wear & Easy Ethnic wear, we deliver it all. We’re focused on including all generations in this discovery of soulfully created ethnic wear. RoohbyRidhimaa's core purpose is simple, to make you feel happy from within by enhancing your beauty and confidence.Our designs and curations are led by the thought “one for everyone”.

About the designer

Ridhimaa Gupta

Ridhimaa Gupta, the creative force behind the renowned Indian wear brand RoohByRidhimaa, has always been deeply connected to her roots. Her inspiration for venturing into the world of Indian fashion came from a personal experience that struck a chord with her heart. Living abroad, she observed her siblings, like many others in the Indian diaspora, yearning for high-quality, trendy, and well-fitting Indian wear that would reflect their cultural heritage.

Witnessing their desire to stay connected to their roots and heritage, she was inspired to bridge this gap in the market. She is driven by a passion for crafting Indian attire that resonates with people of all ages, backgrounds, and sizes. Her design philosophy revolves around making traditional Indian clothing accessible, comfortable, and stylish.

She believes that Indian wear should not only be an expression of one's culture but also a reflection of personal style, irrespective of where one is in the world. Quality is at the forefront of her creations. She insists on using the finest textiles and materials that showcase the rich tapestry of Indian craftsmanship. Each piece in the collection is a testament to the dedication of artisans who pour their skill and artistry into every garment.

Ridhimaa's designs strike the perfect balance between comfort and trendiness. Her premium kurta sets, sarees, and Bundi sets are thoughtfully crafted to cater to the diverse preferences of customers from every age group. Whether it's a contemporary kurta set for a young professional or an elegant saree for an older generation, her designs cater to all tastes, ensuring that every individual can find something that resonates with them.

One of Ridhimaa's core beliefs is that fashion should be inclusive. She believes in offering the perfect fit for all Indian sizes, recognizing that beauty comes in various shapes and forms.

Her brand is a testament to this commitment, providing a wide range of sizes to ensure that everyone can feel confident and comfortable in their Indian wear. She has a global vision for the brand and aspires to cater to customers around the world, not only as a provider of exquisite Indian wear but as a representation of Indian culture itself.

Her garments are designed to be more than clothing; they are a celebration of India's rich heritage, artistry, and diversity. Through RoohbyRidhimaa, she has embarked on a journey to fill a void in the market and offer a piece of India to people worldwide. Her brand is more than just fashion; it's a bridge that connects people to their roots while embracing the beauty of cultural diversity and inclusivity.